Ducati launches exclusive custom bike program
Have you ever wanted to design your own Ducati? Now you can thanks to Ducati UnicaDucati has launched a new customisation program for motorcyclists who want to design and build their own exclusive and unique motorcycle.
The Ducati Unica service offers customers direct interaction with the designers of the Centro Stile Ducati, with options to include a unique combination of exclusive materials finishes, colours and accessories.
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Following the lead of similar programs in the automotive industry (like Q by Aston Martin), the Ducati Unica program gives customers a personal and hand-on experience throughout the design and build of the bike.
Punters will be able to enter the Ducati Centro Stile workshop in person and provide the designers with specific information regarding their needs and desires.
“We wanted to give Ducatisti the chance to identify themselves even more with their own bike, making it a direct expression of each person’s individual style,” said Centro Stile Ducati director, Andreas Ferraresi. “It is an exciting and unforgettable experience of customization to be experienced directly within our Centro Stile.”
Each Ducati Unica unit is accompanied with a certificate of uniqueness, however the exclusive nature of the program means only a limited number of requests can be accepted each year.
The Ducati Unica program is available worldwide, and interested customers can contact their local Ducati dealership for more information.
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