Royal Enfield names brand ambassador
Jeff Martin of Canadian band The Tea Party to add to Indian marque's growing momentumRoyal Enfield has named Jeff Martin, lead singer of Canadian band The Tea Party, as a brand ambassador for the marque.
The Byron Bay resident has been a motorcyclist for many years, and says he can feel truly proud of the tie-up.
"In my career I've been approached by many brands seeking my endorsement, but it wasn't until this opportunity with Royal Enfield was presented to me that I felt I had truly found something I’d be proud to represent," he said.
Martin is now enjoying the countryside in and around Byron Bay aboard a new black Classic 500.
The Marketing Manager for Royal Enfield Australia & NZ, Joshua Pilley, said the partnership works on several levels.
"We are delighted to have Jeff Martin as our new brand ambassador; he is incredibly talented and couldn't be a better fit for our brand," he said.
"Royal Enfield is about pure motorcycling, motivating and inspiring a rider to take a journey and embrace new experiences. We feel that these core ideas also ring true with Martin's own music and live performances, bringing a rich and tangible connection to our Royal Enfield fans.
"It is a great honour to have Martin ride with us."
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