Make yourself immortal at Milwaukee

Here's something you don't see every day...

Harley-Davidson has launched a program inviting the public (customers, dreamers, suppliers, employees...) to "become a permanent part of the Harley-Davidson Museum".

Called "Living the Legend", it involves buying a personalized rivet that will be permanently displayed on either a curved steel wall or a special plaza on the grounds of the Harley-Davidson Museum.

The company expects the program to run through the end of 2007.

You purchase a 3-inch rivet, with up to three lines of text (18 characters per line) for $250, or a 6-inch version with up to four lines of text for $2500. Orders are taken on H-D.com.

(Pic shows Willie G Davidson formally opening the construction site for the museum.)