Ducati new model bonanza as revenue soars

Ducati’s digital team is going to be burning the candle at both ends during the back-end of 2022, with the Borgo Panigale firm announcing it will unveil seven new models on-line between September and November.

The date and titles of the ‘Ducati World Premiere’ episodes are as follows:

• September 2: The Unexpected
• September 15: Ready for More?
• September 29: Unlock Earth
• October 7: This is Racing
• October 20: Push Forward
• October 28: Dare to be Bold
• November 7: Next Gen Freedom

Other than an updated Scrambler, which Ducati has already said will feature in the web series, can we draw any other clues about new models? Not really with any real confidence and, as one British motorcycle media outlet has pointed out, ‘Push Forward’ could just as easily apply to a brand-new Diavel as an e-scooter.

The reveals will begin in four weeks – and after all the episodes have aired, we’d expect the new hardware to be on the massive Ducati pavilion at the 2022 EICMA motorcycle show in Milan from November 10-13.

For more details on the Ducati World Premiere web series, click here.

Related reading:
Six generations of Ducati superbikes
2022 World Ducati Week goes off!
Ducati Sydney opens its doors

Meanwhile, Ducati has announced, despite continuing supply and logistics challenges, a record first half revenue of 542 million euros ($A791m).

That has helped to deliver a 68 million euros ($A99m) operating profit, a 15 per cent increase on 2021.

During the first six months of 2022, Ducati delivered 33,625 motorcycles, with Italy the most voracious customer ahead of North America, Germany and France. The Chinese market is also growing.

The Multistrada V4 was the most popular model, followed by the Monster and Scrambler 800 family.

Ducati now has 797 dealers across 90 countries.