BENDA grows product range with auto-clutch Rock 707 cruiser

BENDA is continuing to expand its product range, with the new Rock 707 cruiser set to join a wider line-up of models from the Chinese brand at EICMA 2026 in Milan.

While the Rock 707 was expected to hit European dealers in mid-September, it will still be a little while longer before we see it in Australia. But BENDA’s local arm says the new model is coming soon and will be priced at $15,990 ride away.

It is powered by a 692cc V-twin motor capable of 54kW and 68Nm and is complemented by BENDA’s own electronic clutch system.

The Rock 707 will also benefit from dual-chamber air suspension and automatic seat-height adjustment, as well as a 16L fuel tank and a 3.6-inch TFT display.

BENDA’s current Australian range includes the Napoleonbob 250, Napoleonbob 500, Chinchilla 500, Dark Flag 500 Commander and LFC 700. All but the LFC 700 are LAMS-approved in Australia.

Also listed as coming soon is the V4-powered Dark Flag 950 ($18,990 ride away) and the Chinchilla 250 CVT, while the Chinchilla 350 CVT Neo ($10,990 ride away) is now available for pre-order.

The Chinese brand also offers a range of quad bikes and UTVs, with some of these models set to make their way to Australia soon. BENDA also presented a hybrid motorcycle concept at EICMA 2025.

But the up-and-coming brand isn’t stopping there. An inline three-cylinder 930cc snowmobile was revealed at EICMA in 2025, while there are also rumours of a jet ski.

BENDA entered the Australian market this year with three flagship stores and two partner stores now open. Another three flagship stores will open soon.

The BENDA stand at EICMA 2026 will be one to watch. The exhibition takes place from November 3-8, 2026, in Milan, Italy.