Zero slashes prices to make electric motorcycles more affordable in Australia
Cheaper prices sets Zero up for an electric showdown with newcomer KawasakiZero has slashed prices across its range in a bid to make electric motorcycles more accessible for everyday Australians.
The pioneering Californian electric bike brand returned to Australia in 2023 after several failed attempts to crack the market.
As well as battery range and charging infrastructure, the biggest barrier for Australians when it comes to electric two-wheelers is price.
But punters can now pick up a run-out Zero S or DS model for just $11,995 ride away, while other models have been reduced by up to $5000.
Related: Electric bike sales fail to spark in 2024
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Related: Zero SR/S 2024 Review
The move by Zero Australia to reduce prices comes after Kawasaki announced the imminent arrival of two new affordable electric bikes. The Kawasaki Ninja e-1 and Z e-1 are considered equivalent to a 125cc petrol-powered motorcycle and are both priced under $11,400 ride away.
According to the Federal Chamber of Automotive Industry, only 429 new electric motorcycles were sold in Australia last year. That is just a fraction of the 94,224 total of two-wheelers sold in 2024.
BMW is the only other mainstream brand alongside Zero and Kawasaki that currently offers a full-size road-legal electric motorcycle in Australia. Its CE-04 scooter is priced from $24,100 ride away.
Harley-Davidson previously offered the $50k LiveWire, however that model was discontinued, while the American brand’s electric spin-off (also called LiveWire) is yet to make its way to Australia.
There are also several smaller, lesser-known EV brands such as FONZ, Benzina Zero, Zeeho (a CFMOTO subsidiary), and Super Soco, however none of these report sales figures to the FCAI.
Looking ahead, both KTM and Stark Future will soon offer road-registrable electric enduro bikes, while Royal Enfield is expected to make a splash when its Flying Flea C6 urban commuter lands in 2026. Can-Am is also planning to launch a pair of electric motorcycles soon.
More brands will help, but cheaper prices, better and more widespread charging infrastructure, and improved battery ranges are the keys to shifting the stigma surrounding electric bikes for Aussies.
The electric two-wheel revolution might be slow-moving, but it is coming.
Zero Motorcycles Ride Away Pricing (as of February 3, 2025):
Model | Old Price | New Price | Savings |
2023 S | $13,200 | $11,995 | $1,205 |
2023 S Charge Plus | $17,990 | $16,750 | $1,240 |
2023 S Power Plus | $17,990 | $16,750 | $1,240 |
2023 DS | $13,200 | $11,995 | $1,205 |
2023 DS Charge Plus | $17,990 | $16,750 | $1,240 |
2023 DS Power Plus | $17,990 | $16,750 | $1,240 |
2024 S | $30,500 | $27,995 | $2,505 |
2024 SR | $38,800 | $36,995 | $1,805 |
2024 SR/F | $41,800 | $39,995 | $1,805 |
2024 FX | $25,500 | $20,500 | $5,000 |
2024 FXE | $25,500 | $20,500 | $5,000 |
2023 FXE | $24,500 | $19,500 | $5,000 |
2023 FX | $24,500 | $19,500 | $5,000 |
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