The Yamaha Parts and Accessories Division has re-launched the Y-Shop B2C website, which focuses on ‘Business to Customer’. This allows for Yamaha’s customers to browse and purchase online through a selection of genuine bolt-on accessories for motorcycles, ATVs, side-by-sides, golf cars, outboards and Waverunners, plus all apparel and merchandise items.
Yamaha will direct and manage the new website and payment processes (including the freight component), and its dealers will maintain their profit margins.
The site features a secure direct payment process via an online electronic automated system, while customers have a choice of two delivery options: direct to a Yamaha dealership or straight to their front door.