Yamaha top of the pops as motorcycle sales stabilise
The latest FCAI figures show a steady motorcycle industry, with Yamaha leading the wayYamaha topped the charts in 2025, selling the most new motorcycles across the year ahead of Honda and Kawasaki.
According to the Federal Chamber of Automotive Industries (FCAI), a total of 92,967 new motorcycles and off-highway vehicles were sold in 2025. That represents a 1.3 per cent decrease compared to 2024.
That drop suggests stabilisation of new bike sales, after a 1.8 per cent decrease in 2024, and a 3.1 per cent decrease in 2023.
Of course, the FCAI figures don’t include two major players, Royal Enfield and CFMOTO. The local distributors of those two brands (Urban Moto Imports and Mojo Motorcycles) have chosen not to affiliate with the FCAI, meaning their figures are not counted. However, it is generally assumed that both brands have sold very well in the past two years.
The scooter category was the biggest winner in 2025, with a 3.8 per cent increase for a total of 4933 units sold. The off-road category remained steady with 41,190 units sold – a minuscule increase from 2024.
The road category dropped by 3.6 per cent to 33,018 units, while the off-highway category (ATVs and UTVs) was down 1.4 per cent with 13,836 units sold.
While the 1.3 per cent decrease is minor, FCAI boss Toby Weber believes the overall result reflects “continued pressure on discretionary spending”.
But Weber said that it was “encouraging” to see “resilience” in the off-road and scooter segments and said that there is still room and hope for improvement.
“Road motorcycles and scooters are an efficient and cost-effective means of transportation, especially in high-density metropolitan areas,” said Weber.
“With around 10 per cent of Australians holding a motorcycle licence, there are opportunities to see an increase in motorcycle sales for on and off-road riding.
“Looking ahead, riders can expect to see a steady flow of new and updated models arriving in showrooms, with manufacturers continuing to invest in innovation, safety and performance to meet the needs of Australian riders.”
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