1
NEWS
When a Hero comes along
The cash-rich Hero MotoCorp in India has made its first real strategic move to broaden its global reach, and its first port of call is America and Erik Buell RacingIndian company Hero MotoCorp, the world's largest manufacturer of powered two-wheelers, will buy a minority stake in US motorcycle firm Erik Buell Racing (EBR) as it looks to broaden its technological reach after it parted ways with long-time collaborator, Honda, in March, 2011.
The cashed-up HeroCorp has made no bones that it would like to turn into a global company, and the tie-up with EBR is seen as one way to get a foothold in overseas markets. Currently, 98 percent of Hero’s sales come from India – equating to about six million sales per year.
Financial details of the deal with EBR are not known, and it’s expected to be formalised within months.
EBR is now a standalone company itself after Harley-Davidson ceased making Buells in 2009.
Read the latest Bikesales Network news and reviews on your mobile, iPhone or PDA at the Bikesales Network's mobile site. Or download the all-new App.
Tags
Share this article
Written byBikesales Staff
See all articlesStay up to dateBecome a bikesales member and get the latest news, reviews and advice straight to your inbox.
Subscribe todayDisclaimer
Please see our Editorial Guidelines & Code of Ethics (including for more information about sponsored content and paid events). The information published on this website is of a general nature only and doesn’t consider your particular circumstances or needs.
Please see our Editorial Guidelines & Code of Ethics (including for more information about sponsored content and paid events). The information published on this website is of a general nature only and doesn’t consider your particular circumstances or needs.
Contact
Advertise with us
Local marketplaces
International marketplaces
Consent
Download the bikesales app
