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Bikesales Staff28 Jan 2012
NEWS

USA: motorcycle sales remain flat

Only a 0.3 per cent increase in 2011, with the sales of ‘off-highway' motorcycles continuing to freefall while the dual-sport and scooter segments climb

According to figures released by the Motorcycle Industry Council in America, 440,899 powered-two wheelers were sold in the country last year, a 0.3 per cent increase on 2010.

Sales figures are broken down into four major categories in America, with three of them in the black last year – dual-sport up 14.2 per cent (to 26,868), on-highway up a moderate 1.8 (312,124) and scooter up 11.8 (31,850).

Off-highway was the pariah, down to 13.5 percent to 70,057.

When ATV sales are brought into the equation, the total market in America last year was down 4.9 per cent to 662,931 sales.

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2011 US Sales Figures from the Motorcycle Industry Council

2011

2010

Change

% Change

222,032

256,750

-34,718

-13.5%

26,868

23,351

+3,337

+14.2%

70,057

80,962

-10,905

-13.5%

312,124

306,702

+5,422

+1.8%

31,850

28,483

+3,367

+11.8%

440,899

439,678

+1,221

+0.3%

662,931

696,428

-33,497

-4.8%

*ATV sales figures do
not include side-by-side sales

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