Triumph-Bajaj collaboration to bear fruit by 2021
The finer points of the commercial contract are now being ironed out, after which it will be full steam aheadThe collaboration between British manufacturer Triumph and India's Bajaj Auto to produce a range of bikes in the 200-500cc segment is expected to hit the market in early 2021.
The update was made at the 2017 EICMA motorcycle show in Milan by Triumph’s Director of sales and marketing, Paul Stroud
"The partnership is developing very well. As business partners we have signed heads of terms,” said Stroud.
"We anticipate to finalise it (commercial agreement) early next year.”
Stroud couldn’t elaborate on what products will be first to market, but said that the bikes would be manufactured by Bajaj with Triumph branding.
The non-equity partnership will enable Triumph to significantly expand its global reach by entering new higher volume market segments, especially in emerging markets – where Bajaj already has a strong presence.
Meanwhile, Bajaj will gain access to the Triumph brand and enable it to offer a wider range of motorcycles within its domestic market.
Bajaj is the world’s third largest motorcycle manufacturer, and number two in India behind Hero. Its current portfolio ranges from 110 to 373cc, but it also has a partnership with KTM.
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