Triumph and Bajaj partner for new mid-capacity range

Triumph Motorcycles and Bajaj Auto India have formally commenced a long-term, non-equity partnership in Pune, India.

The two companies will utilise their respective strengths to design, engineer and manufacture a range of mid-capacity motorcycles.

Triumph seeks to expand its global reach, with the partnership offering a new mid-size sector opportunity and a new entry point to several high-volume emerging markets, including India and other Asian markets.

Bajaj will also benefit from the strategic partnership, with the company becoming one of Triumph’s key distribution partners in crucial new markets for the Triumph brand. Bajaj will also take over Triumph’s Indian distribution activities, at a date yet to be confirmed. It will also represent Triumph in other key overseas markets, and offer the new mid-cap bikes as part of the full Triumph line-up.

The companies will build a new engine and vehicle platform in the mid-capacity range (200-750cc) and offer multiple options to address different segments in the class. The affordable machines will be designed to create a new entry point to the Triumph range around the world.

“This is an important partnership for Triumph,” said Triumph CEO, Nick Bloor. “As well as taking our brand into crucial new territories, the products that will come out of the partnership will also help attract a younger, but still discerning, customer audience.”

Bajaj Managing Director, Rajiv Bajaj, was also pleased with the deal. “The Triumph brand is an iconic one the world over,” he said. “We are confident there will be a huge appetite in India and other emerging markets for these new products.”