Triumph acquires electric bike company

Triumph has announced an acquisition of electric motorcycle manufacturer OSET Bikes, as part of its wider plan to offer a wide range of off-road motorcycles.

With the iconic British motorcycle brand gearing up to launch a full range of motocross and enduro models, the acquisition of OSET gives it an avenue to also offer a range of electric minibikes and balance bikes aimed at children.

OSET was started in 2004 by Ian Smith with the aim of building an electric off-road bike for his son. The company has now sold more than 40,000 bikes globally with electric powertrains developed in house.

The OSET deal fits right into Triumph’s strategy to enter the off-road market and provides both companies with the opportunity to benefit from each other’s knowledge and expertise.

“We are excited about the opportunity of joining forces with OSET Bikes – a dynamic brand that has been encouraging children into motorcycling for many years,” said Triumph CEO Nick Bloor.

“While the two brands will continue working independently, Triumph and OSET will collaborate on new, state-of-the-art products to inspire young riders into off-road riding.”

Currently, OSET focuses on electric trials bikes for children, but the deal with Triumph may see it branch out into other markets. However OSET CEO Ian Smith is adamant that OSET will retain its original mission statement.

“The OSET brand will remain as OSET and will continue to serve the trials and off-road motorcycling community,” said Smith. “But we are now better positioned to develop and innovate across our range, while enjoying the security of scale and market position Triumph can offer OSET.”

Further news on the Triumph enduro and motocross range is expected in the coming months, with Ricky Carmichael and Ivan Cervantes working as development riders.