Tiger Woods to promote bikes from India
Champion golfer shifts from US-made Buicks to Indian-made Heros.Tiger Woods has signed a four-year contract to endorse Hero MotoCorp Ltd. (HMCL), India’s largest motorcycle maker. The company plans to enter the European market in 2015 and the U.S. by the following year, Chief Executive Officer Pawan Munjal has said.
The addition of Woods as the New Delhi-based company’s first global corporate endorser follows Hero’s agreement to sponsor this week’s World Challenge tournament in Florida.
Hero is looking to raise the profile of a brand with little exposure outside India since the company’s creation 30 years ago, Munjal said Hero seeks foreign sales of more than 1 million motorcycles and scooters by decade’s end.
Over the past 18 months, the company has entered about 20 new markets in Africa, Central America and South America, Munjal said. Hero has opened factories in Bangladesh and Colombia, the first outside India.
Hero is also heavily tied up with Erik Buell Racing (EBR).
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