1
NEWS
TAC pulls maligned ad out of closet
A widely condemned 2009 advertisement by the Victorian Transport Accident Commission has re-appeared on television screens, creating ire from rider groupsThe Victorian Transport Accident Commission (TAC) is under fire from rider groups and road safety activists after re-running a controversial advertisement aimed at motorcyclists that was widely panned first back in 2009.
The ad, titled “The Ride”, was widely condemned by riders and rider advocacy groups as misleading and alienating to riders, partly because it reinforces negative stereotypes of motorcyclists.
Principal at Maurice Blackburn Lawyers and road safety advocate John Voyage said the motorcycling community was outraged that the TAC would choose to ignore the findings of last year?s Parliamentary Motorcycle Safety Inquiry by running the maligned ad.
“The TAC is showing a reckless disregard for riders and road safety by running this misleading advertisement,” Mr Voyage said. “The decision to re-run a widely condemned ad flies in the face of the hard work and strong recommendations of the recent Parliamentary Motorcycle Safety Inquiry.
“It suggests that TAC is challenging the legitimacy of the state parliamentary road safety committee, whose report cites the Monash University Accident Research Centre?s Professor Mark Stevenson as saying the ‘38 times more likely figure” is inaccurate.
“The result is that money is being wasted on a campaign which alienates the target audience – riders will just tune out because the focus of the ad isn’t realistic or believable, it fails to deal with driver awareness and it reinforces negative stereotypes of motorcyclists.
“The Baillieu Government needs to act in responding to the report’s recommendations and in turn, use that response to pull its road safety authority in to line.”
Tags
Share this article
Written byBikesales Staff
See all articlesStay up to dateBecome a bikesales member and get the latest news, reviews and advice straight to your inbox.
Subscribe todayDisclaimer
Please see our Editorial Guidelines & Code of Ethics (including for more information about sponsored content and paid events). The information published on this website is of a general nature only and doesn’t consider your particular circumstances or needs.
Please see our Editorial Guidelines & Code of Ethics (including for more information about sponsored content and paid events). The information published on this website is of a general nature only and doesn’t consider your particular circumstances or needs.
Contact
Advertise with us
Local marketplaces
International marketplaces
Consent
Download the bikesales app
