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Bikesales Staff27 Dec 2010
NEWS

Surprise of 2010

We're always being thrown surprises in motorcycle land, but which ones really stood out like a beacon this year?

Mark Fattore
The continued slow pace of some manufacturers to grasp the full impact of how social media can help them. Are they ill-equipped to get the job done, or they just don't care? When you consider that over 80 percent of people go on-line when they are doing product research, it makes plenty of sense.

Rod Chapman
Ducati’s shock exit from future factory involvement in the Superbike World Championship. With so much SBK glory to its name, who saw that one coming?

Feann Torr
MV Agusta being bought back by the Castiglioni family for a fraction of the price they sold it for. The GFC has played havoc with the motorcycle industry and even though MV Agusta is back in Italian hands, the new 675cc F3 will need to be very special to keep the company afloat.

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