Small gain for Aussie market
Up 1.6 percent on 2015, with three of the four market segments in positive territoryThe motorcycle, all-terrain vehicle (ATV) and scooter market was 1.6 percent higher in the first three months of 2016 compared to the corresponding period in 2015, according to figures released today by the Federal; Chamber of Automotive Industries (FCAI).
The total market from January to March 2016 24,994 units, with roadbikes accounting for 46 percent (11,576 units) of the total market. That equates to a 2.8 percent rise, while off-road (3.7) and ATV (2.7) have also made positive gains — but the scooter market has continued its freefall with another drop of 19.3 percent.
Honda was the leading volume manufacturer with 5512 units sold, or 22.1 percent of the total market. Honda was followed by Yamaha with 4995 units (20 percent market share), Kawasaki with 2684 units (10.7), Suzuki with 2395 (9.6) and Harley Davidson with 2286 (9.1). KTM (seven percent), Polaris (4.6), BMW (3.5), Triumph (2.8) and Ducati (1.9) complete the top 10.
Of those 10 manufacturers, Honda, Kawasaki and Triumph have all dropped sales compared to 2015, while Yamaha's growth of 16.2 percent — from an already large base — has been noteworthy.
In road, Honda was the leading brand, selling 20.5 per cent of the 11,576 road motorcycles sold between January and March. Harley-Davidson was close behind in second place with 19.7 percent of the road motorcycle market, followed by Yamaha with 15.4 percent.
Yamaha led the volume race in the off-road motorcycle market with 29.1 percent of the total sales of 7832. Yamaha was followed by Honda with 23.4 percent of sales and KTM was third, selling 17 percent.
In ATV, Polaris was the largest selling manufacturer with 1139 units representing 26.6 percent of total sales. Honda was in second place, selling 23.7 percent. Yamaha was third with 19.7 percent. A total of 4276 ATVs were sold across all brands.
In the scooter market, Piaggio led the sales race, selling 22.2 percent of the total 1310 units. If scooter sales remain on par with the first quarter for the balance of 2016 about 4000 units will be retailed — at the end of 2011 the corresponding result was 11,363 units.
Discounting Honda's NBC110, which is only made available new to Australia Post contractors, the updated WR450F was the biggest selling model in Australia for the first quarter of 2016, with 529 units retailed. The enduro bike finished ahead of four other LAMS bikes: the Kawasaki Ninja 300 (453), Harley-Davidson Street 500 (395), Yamaha MT-07L (392) and Yamaha YZF-R3 (384). The Honda CRF50F (358), Harley-Davidson FXSB Breakout (304), Honda CRF110F (279) and Honda CRF1000L Africa Twin (270) completed the top 10. Both the YZF-R3 and Africa Twin adventure machine are new to the Australian market in 2016.
The biggest selling bikes across all the categories were:
— ATV: Honda TRX500F
— Road: Ninja 300
— Cruiser: Street 500
— Scooter: Piaggio Fly 150
— LAMS: WR450F
— Sports touring: Ninja 300
— Adventure touring: Africa Twin
— Naked: MT-07L
— Supersport: Honda CBR500R
— Touring: Harley-Davidson FLHXS Street Glide Special
— Off-road: WR450F
— Enduro: WR450F
— Motocross: Yamaha YZ450F
— Fun: CRF50F
— Farm: Suzuki Trojan
— Trail: Honda CRF230F
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