
The company has signed up former GP racer Daryl Beattie as the 'face' for its TV ads and is planning a number of events over summer to build up its profile.
They include mini product launches at various well-known bike venues, plus an online Summer of the Bike competition which offers $20,000 cash in return for answering a few survey questions. It closes March 31 - see www.shannons.com.au.