Revitalised MV Agusta eyes the future
Exotic Italian brand seals acquisition of 25 per cent Mercedes AMG stake, with new four-cylinder range on the way…Italian motorcycle brand MV Agusta has completed the acquisition of the 25 per cent stake previously held by Mercedes AMG, which was announced in mid-2017.
The move sees Mercedes AMG exit the superbike world after initially buying in with MV in 2014, after Audi's purchase of Ducati effectively severed Mercedes AMG's link with the Bologna-based bike brand.
The purchase of the former Mercedes AMG stake sees company president Giovanni Castiglioni maintain majority ownership of MV Agusta, with Russian oil and gas magnate Timur Sardarov owning a significant minority shareholding through his company, Comsar Invest.
It's the latest chapter in a program of revitalisation for MV Agusta that began in early 2016, which the brand sums up as "a rationalisation of its product pipeline and a consolidation of its positioning in the super premium segment of the market".
After launching the Brutale Dragster 800 RR and refreshing much of the remainder of its three-cylinder range, MV Agusta was returned to positive growth for the last fiscal year after a tough economic period.
Now MV Agusta says it's setting its sights on an all-new four-cylinder platform, with the first of those new models set to break cover in 2018. Watch this space…
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