Polaris' bold new promise

Polaris has launched a new promotion in Australia called 'Love it' that essentially allows customers to return the vehicle within 30 days if they're not happy with it.

The promotion covers every single model in the Polaris line-up, from the Outlaw 50 quad designed for children, to the Ranger RZR Side by Side vehicle, all the way up to the Ranger six-seat diesel hauler.

Lawnmowers are covered by the promotion too.

The gist of it is thus: if you don't like the product for whatever reason, within 30 days you can return it to the dealer for a full refund.

The theory behind said promotion is that Polaris shows how confident it is that its products will satisfy customers.

The 'Love It' promotion runs for the month of July, and Polaris Australia Managing Direction Peter Alexander said the idea harked back to a 2005 campaign where the company guaranteed customers wouldn't find a better vehicle, giving them $100 if they did.

"This certainly ruffled a few feathers in the motorcycle world," said Mr Alexander of the previous campaign. "We had opposition dealers sending their customers down to our dealers.

"They underestimated Polaris. That didn’t last long at all – we won plenty of customers that way, families that are still loyal to Polaris."

Polaris aims to be a leader in the Side by Side (SxS) market that is booming in the USA and is keen to attract more farmers to the mould with its 'Love It' deal.

At present the American company has the largest range of SxS vehicles on the market, including two-seat, three-seat, four-seat and six-seat Rangers, along with electric, petrol and diesel engines, and 4WD and  6WD configurations.