
The success of online orders for the Superveloce 800 Serie Oro and the Brutale 1000 Serie Oro limited-editions has convinced Italian bike maker MV Agusta to sell its entire range online.
Potential buyers will be directed from the company’s website and social media pages to a new portal where they can pre-order any model.

The system then alerts the closest MV Agusta dealer to contact the customer and complete the deal. The company says the decision is a natural progression in its history of pursing innovation and using the latest technology.
MV Agusta chief executive, Timur Sardarov, says: “We believe that the digital ecosystem is a cornerstone for reaching worldwide growth and strengthen customer relationship.
"Starting today, we make easier to connect customers to our dealer network worldwide by allowing users to start their order request directly from mvagusta.com.”