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NEWS
New design head for BMW Motorrad
Edgar Heinrich, the man responsible for such bikes as the K 1200 S and R 1200 GS, takes over the design studio from David RobbStarting July 1, 2012, Edgar Heinrich, 53, will be taking over the BMW Group's BMW Motorrad Design Studio, succeeding long-time leader David Robb.
After completing his university degree in design, Heinrich started his career as a motorcycle designer with BMW back in 1986. Within the BMW Group’s BMW Motorrad Design Studio he was Head of Vehicle Design Motorcycles under the overall direction of Robb from 2007-2009.
In July 2009 his career took him to India. As Vice President Product Design with the Indian vehicle manufacturer Bajaj Auto LTD he currently heads up the styling and model studio, responsible for brand definition and brand strategies for two-wheel and four-wheel design.
During his time with BMW Motorrad, Heinrich was responsible for such vehicles as the first four-valve boxer models (R 1100 RS and RT), the K 1200 S and R, the HP Megamoto and the victorious Paris-Dakar racing machines. The R 1150 GS and R 1200 GS were also created on his drawing board.
Under his direction, the motorcycle design team created the S 1000 RR, the F 800/650 series, the G 450 X and also the BMW Custom Concept study. Heinrich was even involved at the start of the design development of the six cylinder touring bikes and the new maxi scooters.
"I am very pleased to be returning to BMW Motorrad and having the great opportunity to be involved in shaping the two-wheel future of the BMW Group with an outstanding team,” said Heinrich.
Robb has left BMW Motorrad after being in charge of design for 18 years. Under his leadership, the BMW Motorrad product portfolio grew from three to a current total of six model lines. No explanation was given from BMW Motorrad for what many believe is a hasty departure.
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Written byBikesales Staff
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