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NEWS
New boss for major motorcycle shows
Mal Jarrett, currently the marketing head at Triumph Australia, will commence duties before the Melbourne bike expo on November 23Exhibitions and Trade Fairs (ETF) has announced the appointment of Mal Jarrett as the new Event Manager of the Australian Motorcycle Expo. Jarrett replaces Mark Petersen, who resigned after holding the position for five-and-a-half years.
Jarrett joins ETF having occupied the position of Marketing Manager for PS Importers Pty Ltd for close to four years, marketing brands such as Piaggio, Hyosung and Triumph, which in turn saw him heavily involved with each of the Australian Motorcycle Expos and Sydney Motorcycle Show events.
General Manager and CEO of Exhibitions and Trade Fairs Jodie Richmond said Mal’s experience and enthusiasm would be an asset to the Australian Motorcycle Expo brand.
“Mal’s extensive industry connections, knowledge and experience makes him a perfect fit for this important role,” said Richmond.
“His direct industry perspective and exposure to international markets will help the events to evolve and we’re excited about the enthusiasm and fresh ideas he will bring which will in turn grow the Expos as outstanding interactive experiences for all involved.”
The appointment will begin just prior to the Australian Motorcycle Expo Melbourne from November 23-25.
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Written byBikesales Staff
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