New bikesales campaign celebrates ‘a lifetime of bikes’
A new digital campaign showcases how bikesales is with you all the waybikesales has launched a digital advertising campaign that celebrates motorcyclists’ lifetime love affair with two wheels – showcasing how bikesales is with Aussie riders at all stages of their motorcycle journey.
As the most preferred place to research, buy and sell both new and used motorcycles, bikesales is the platform that fosters motorcycling passion over a lifetime – from childhood right through to older age.
The new ‘A lifetime of bikes’ campaign celebrates this fact, highlighting how Aussie riders start with their first bike before moving on to other rides as their skills and motorcycling interests evolve.
Produced in collaboration with creative and production agency, Two Tractors, the campaign comprises two 15-second adverts plus several shorter clips showcasing various features of the bikesales website.
“We are excited to be launching this campaign – while Aussies may think of cars getting them from A to B, motorcycles are also becoming an alternative for many,” said carsales EGM – Marketing, Content & Customer, Rafael Constantinou.
“Since 2019, there has been a 72 per cent increase in the number of motorcycle buyers in Australia. The aim of the campaign is to position bikesales as the only place to research, buy and sell motorcycles and increase awareness of its unique and helpful features – while also showing that bikesales is indeed ‘with you all the way’.
“We want to accelerate bikesales awareness and engagement to motorcyclists – both commuters and enthusiasts,” continued Constantinou.
Rick Hargreaves, Director at Two Tractors, added: “We’ve had a lot of fun bringing personality and humour to this campaign and it’s been a brilliant collaboration with the bikesales team.
“The combination of actors and animated elements, mirroring the bikesales interface, is such an effective way to showcase the simplicity of researching and buying a motorcycle on bikesales.com.au.”
The campaign will run in four major states across paid digital channels, including YouTube, Facebook and more.
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