Motorcycle sales steady, but two high-flying brands not counted

New motorcycle sales remained stable in 2024 according to FCAI data, with a total of 94,224 units sold across Australia. 

The latest report from the Federal Chamber of Automotive Industries (FCAI) showed that new bike sales had declined slightly by 1.8 per cent – a better result than the 3.1 per cent drop in 2023 and the massive post-COVID 19.8 per cent drop in 2022. 

But with fast-growing brands CFMOTO and Royal Enfield not counted in the FCAI figures, the full picture is not clear-cut. 

CFMOTO’s Australian distributor, Mojo Motorcycles, told bikesales that 2024 was a “strong year” for the brand. 

“Despite market challenges, CFMOTO delivered record results, solidifying its position as a key player in the Australian motorcycle market,” said Matt Reilly, GM of Sales and Marketing at Mojo Motorcycles. 

“The all-new 450MT adventure tourer stood out as a runaway success, achieving remarkable sales in just eight months.”

Meanwhile, Royal Enfield also received a lot of attention for its own middleweight adventure tourer, the Himalayan 450, as well as the Guerrilla 450 roadster, and its latest addition, the Bear 650 scrambler. 

Mojo Motorcycles (CFMOTO, Sherco, Lambretta) and Urban Moto Imports (Royal Enfield, Segway, Benelli) are not paying members of the FCAI, which means they are not obligated to supply their sales data. 

The FCAI told bikesales in 2023 that the total sales figure it provides each year probably only reflects 80 per cent of the actual total sales “at best”. 

Another flow-on effect from the absence of Mojo and Urban Moto Imports from the FCAI, is that the other motorcycle brands in Australia no longer choose not to provide specific sales data on make and model. So, punters will just have to guess what the most popular brands and bikes are. 

But the FCAI data does offer some interesting points. For starters, the off-road segment received a 2.6 per cent boost, bucking the downward trend of the last two years. The road segment fell slightly by 2.4 per cent, while off-highway vehicles fell by 3.8 per cent. 

The biggest fall was in the scooter segment, which dropped by 22.5 per cent. But scooter sales have always accounted for a smaller slice of the total market, meaning any decrease is more pronounced.