Motorcycle sales dip 2.5 per cent
A slowish start to 2014, with the off-road and scooter segments hit hard -- and the damage mitigation performed by ATV and road. Total sales reached 25,383 unitsMotorcycle sales in Australia were down 2.5 per cent in the first quarter of 2014, with the off-road and scooter segments taking solid whacks – down 9.4 and 16.3 per cent respectively --compared to the same period of 2013.
However, the negative reports in off-road and scooter were nearly offset by gains in the ATV and road segments, which were up 4.4 and 3.3 per cent on 2013. The net result still saw the local market in the red, with 25,383 units retailed in the first quarter of 2014, compared to 26,047 in 2013.
Despite a 12.6 per cent drop in sales, Honda remains as the biggest selling marque with 4716 units sold, ahead of Yamaha (4322), Kawasaki (2882), Suzuki (2174), Harley-Davidson (2069), KTM (1891), Polaris (958), Triumph (705), BMW (700), BRP (590) and CF Moto (551).
Yamaha was the only Japanese manufacturer to log growth in the first quarter, and in terms of overall market share it has closed the gap on Honda appreciably – 17 per cent compared to 18.6. Kawasaki’s market share is 11.4 per cent, and Harley-Davidson’s 8.2.
In ATV, Polaris has now overtaken Honda as the market leader after a stellar 34.6 per cent rise in Q1, and in off-road Yamaha is still holding the upperhand by a huge margin, with Honda and KTM in a tight battle for second place.
In road, KTM, BMW, Yamaha, Indian, Kymco, Aprilia and Moto Guzzi have seen significant growth this year, while in scooter Vespa’s rise is the standout in an otherwise bleak report card.
The Kawasaki Ninja 300 remains the biggest selling model, although sales have dropped 31.7 per cent back to 791 units. In second place is the Honda CT110X (698), ahead of the Honda CBR500R (592), Yamaha YZ250F (360), Yamaha TTR50 (342), Harley-Davidson Softail Breakout (325), Yamaha WR450F (315), Honda CRF50F (253), Yamaha XVS650 (227) and Yamaha MT-09 (226, pictured).
The YZ250F, Breakout, XVS650 and MT-09 are all new entrants into the top 10, at the expense of the Honda CB125E, Yamaha PW50, Honda CRF110F and Honda CBR250R.
The Breakout's strong performance produced one of the biggest surprises in the first quarter -- it knocked the XVS650 off as the biggest selling cruiser. The Yamaha has been on the top perch for a number of years, with Harley-Davidson unable to snap its domination -- until now.
In the naked category, the MT-09 leads from fellow newcomers: the KTM 390 Duke, Honda CB500F and KTM 1290 Super Duke.
The biggest sellers in the top 10 categories were:
- ATV -- Honda TRX250
- Road -- Ninja 300
- Cruisers -- Softail Breakout FXSB
- Scooters -- Piaggio Fly 150
- Sports touring -- Ninja 300
- Supersport -- CBR500R
- Touring -- Harley-Davidson Street Glide FLHX
- Supermotard -- Ducati Hypermotard
- Under 250cc road -- CT110X
- Adventure touring -- Kawasaki KLR650
- Naked -- MT-09
- Off-road -- YZ250F
- Enduro -- WR450F
- Motocross -- YZ250F
- Fun -- TTR50
- Farm -- Suzuki DR200SE
- Trail -- Honda CRF230F
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