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NEWS
MotoGP and WSBK under one umbrella
Both championships will be integrated within Dorna Sports Group, but continue to be managed as separate events. But will that arrangement last forever?The private equity group that is a majority shareholder in MotoGP organiser Dorna Sports (since 2006) and which also owns World Superbike promoter Infront Sports & Media (since September, 2011) has announced both championships will be consolidated under one umbrella organisation.
The new changes introduced by Bridegpoint mean that both MotoGP and WSBK will be integrated within the Dorna Sports group, but managed as distinct separate championships – WSBK with its production focus, and MotoGP as a prototype series.
Alongside this reorganisation, Infront has been appointed as marketing partner and global advisor to both championships.
Philippe Blatter, President & CEO of Infront Sports & Media, said: “Under the new structure, the two leading motorcycle road racing events are now set for sustainable further growth and development. A true win-win situation has been created. Both Dorna and Infront can now further strengthen and focus on their core competencies and, in addition, achieve leading positions in their specific area of expertise.”
Carmelo Ezpeleta, CEO of Dorna Sports, added: “We’re very excited to have the two top motorcycle road racing series under one roof. We fully expect to develop and strengthen the distinct nature of both MotoGP and World Superbike as separate properties and remain committed to working with teams and manufacturers, circuit owners, sponsors and broadcasters to give fans the best experience yet.”
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Written byBikesales Staff
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