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Monster 1200 S completes a milestone
The millionth Ducati to come out of its historic factory, and the CEO was on hand to pass it onto one very happy 47-year-oldThe millionth Ducati to come off the production line at the historic Borgo Panigale factory has been handed over to one lucky client.
The event took place on Friday, December 12 in the centre of Milan. The client, Ernesto Passoni, a 47-year-old from Cinisello Balsamo near Milan, has always been a Ducatista, and his loyalty to the brand was rewarded with the added value of a special customisation and a presentation ceremony in the presence of Audi and Ducati top management.
The Monster 1200 S was personally presented to Passoni by Claudio Domenicali, CEO of Ducati Motor Holding. Professor Rupert Stadler (Audi Group CEO) and Luca de Meo (Member of the Board for Marketing and Sales, Audi AG) were also present.
“Between 1946 and today we have designed, built and delivered one million dreams that have become reality to Ducatisti”, said Domenicali. “Our strength is in the exceptional work that all of the Ducati employees carry out so efficiently on a daily basis, contributing to making our bikes beautiful, unique and desirable. To deliver the millionth bike produced directly into the hands of a passionate Ducatista is an incredible feeling and an incentive to continue along our growth path.”
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Written byBikesales Staff
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Please see our Editorial Guidelines & Code of Ethics (including for more information about sponsored content and paid events). The information published on this website is of a general nature only and doesn’t consider your particular circumstances or needs.
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