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Bikesales Staff3 Aug 2015
NEWS

Mojo Motorcycles to import SWM

The rapidly expanding local company will take on the Italian brand and market a range of enduro, supermoto and classic models

Melbourne-based motorcycle importer Mojo Motorcycles has added Italian marque SWM to its burgeoning local portfolio, with the first shipment of bikes to arrive late in 2015.

Mojo Motorcycles Director Michael Poynton is thrilled about the relaunch of SWM, and believes the model range will sit perfectly in the Australian market. He said: “SWM is a good fit for Mojo Motorcycles. We are a relatively young but progressive company and we see the relaunch of SWM bringing a certain amount of energy and excitement to the market.

“SWM’s blend of heritage and youthfulness backed by solid Italian design and styling will be a formidable combination and we want to share that with Australian motorcyclists. We’re confident the model range will fit the Australian market well and the fact we can offer SWM at affordable price points makes the brand strong right off the bat.
 “SWM CEO Ampelio Macchi was chief engineer at Husqvarna developing the bikes of motocross world champion Alessio Chiodi and enduro world champions Anders Erikson, Kari Tianen and Australia’s own Stefan Merriman. This only inspires confidence."

Mojo is yet to announce its final model range, of which there are seven to choose from: three enduro, two supermoto and two classic

SWM was established in 1971 by two friends and fellow off-road racers who built their own two-stroke motorcycles in Milan, Italy. SWM’s international debut was in Spain in 1971, during a race of the European Championship in which Pierluigi Rottigni finished second in the 125 class and Giuseppe Signorelli finished third in the 100 class. The company went on to produce a range of motorcycles until it ceased production in 1984.

In 2014 the former Husqvarna factory in Lombadia, Italy was purchased and SWM announced its return at the 72nd EICMA show in Milan.

For more information on SWM, click HERE.

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