Last hurrah for Norton models as iconic brand enters new era
Norton is ready to expand under the leadership of TVS, with a number of new models expected to drop in NovemberIconic British motorcycle brand Norton is set to embark on an exciting new chapter, marked by the discontinuation of several existing models.
The company has confirmed that production of the VS4V, V4CR, and Commando 961 will cease, with a new range of motorcycles scheduled for unveiling at the EICMA show in November.
“As one chapter ends, another begins, and the wait is almost over to reveal our exciting future,” said Richard Arnold, Executive Director of Norton.
“Norton’s rich and storied history has always been built on a forward-thinking mindset, and our resurgence reflects a bold vision for these legendary British motorcycles.”
Related: Reborn Norton V4SV unveiled
The upcoming models are currently in production at Norton’s state-of-the-art facility in Solihull, West Midlands. This facility, established under the ownership of Indian automotive giant TVS, serves as the brand’s global headquarters and manufacturing hub.
While specific details remain under wraps, reports indicate that Norton plans to introduce up to six new models at EICMA, spanning three engine platforms. These include a next-generation V4 superbike and a 400cc platform, potentially aimed at competing with brands like Royal Enfield and Triumph in emerging markets.
The brand's transition follows its acquisition by TVS Motor Company in April 2020 for a reported £16 million. Since then, Norton has shifted from its historic Donington Hall headquarters to the new Solihull facility, with plans for further expansion, including potential production in India .
Norton does not currently have an official Australian distributor.
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