KTM to take significant stake in MV Agusta
The Austrian juggernaut rolls on, with a new deal set to see KTM acquire a sizeable portion of the boutique Italian brandPremium Italian motorcycle manufacturer MV Agusta and multi-brand Euro motorcycle heavyweight PIERER Mobility have “agreed on a strategic cooperation” that will see KTM take a 25.1 per cent stake in MV this month.
PIERER Mobility, which began in 1987 as Cross Holding Group and which takes its name from founder and current CEO, Stefan Pierer, encompasses leading motorcycle brands including KTM, Husqvarna Motorcycles and GasGas, along with WP Suspension and a range of e-bike and bicycle manufacturers.
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“Within the framework of this strategic partnership between the two European motorcycle manufacturers, KTM AG, a company of PIERER Mobility, will provide MV Agusta with supply chain support and take over the purchasing,” states a PIERER press release.
“Furthermore, in the course of this cooperation, MV Agusta will partly distribute its product range via PIERER Mobility’s worldwide distribution network.”
The move follows a deal announced in September that KTM would assume full distribution rights for MV Agusta throughout the US, Canada and Mexico, giving both PIERER and MV what the former describes as “competitive access to the North American market”.
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