Former Game of Thrones actor Jason Momoa has teamed up with Harley-Davidson to create a cinematic short film promoting the new LiveWire spin-off.
Titled The Lineage, the film traces the connection between the early days of Harley-Davidson to the new electric LiveWire brand.
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The four-minute video depicts a crew of early motorcyclists racing vintage machines in the desert before they are overtaken by a rider on an electric LiveWire One – a nod to how far the company has come.
Backed by a moving score and an inspiration Momoa monologue, the film also features the new 2021 Harley-Davidson Pan America. In fact, some of the footage in The Lineage was also used in the Pan America promotional material.
Momoa has a long history with Harley-Davidson and was heavily involved in the Pan America’s release earlier this year. The Hollywood star has also just released a clothing collection with H-D that features leather jackets, Hawaiian shirts and t-shirts.
The Hawaiian born star rose to fame as Khal Drogo in Game of Thrones and has also starred as superhero Aquaman in Batman vs Superman and Justice League. He is also stars in the upcoming film adaption of Dune. Away from the big screen, Momoa has built a strong social media following with his love for motorcycles, rock climbing, music and Guinness.
LiveWire recently unveiled its first motorcycle, the LiveWire One. The new machine is essentially the same as the outgoing Harley-Davidson LiveWire, but slashes the price by over $8000USD. H-D was the first major motorcycle manufacturer to release a high-performance, road-going electric motorcycle.
It has been a big 12 months for Harley-Davidson, with the Pan America and recently-announced Sportster S joining the Milwaukee firm's lineup. The flurry of releases is further confirmation of the company's desire to appeal to a broader range of motorcyclists.