Indian Motorcycle shakes up dealer network
Polaris will restructure its Indian Motorcycle's dealer network in 2020Polaris Inc. today announced it is restructuring its Indian Motorcycle dealer operations in the Australian and New Zealand markets and intends to move to an independent network of dealers starting later this year.
Polaris has managed the retail operations of its motorcycle brands through a network of corporate-owned and independent dealerships since it entered the Australian and New Zealand motorcycle market in 2008. The decision to move from corporate-owned dealerships to solely independent network of dealers will be a new retail approach for Indian Motorcycle in Australia and New Zealand, but brings these markets in-line with how the Company operates globally.
"Setting up corporate-owned dealership has been the right model for the past decade, however the response to Indian Motorcycle has reached a point where our customers now need and demand more locations and more support,” explained Alan Collins, Managing Director of Polaris Inc.
“We have big and bold goals as we look to grow the Indian Motorcycle brand in this market. Moving to an independent franchise network of dealers is more sustainable for us and our partners as we look to grow, while enabling a broader network of support and options for our customers.”
Please see our Editorial Guidelines & Code of Ethics (including for more information about sponsored content and paid events). The information published on this website is of a general nature only and doesn’t consider your particular circumstances or needs.
