Indian joins forces with cancer charity
The company will support ‘Blue September’, which raises money and awareness for a variety of cancers. And an Indian Chief Vintage is also up for grabs!Indian Motorcycle has announced its major sponsorship of Blue September, which raises money and awareness to fight prostate, testicular, bowel, skin, lung and other cancers affecting Australian men.
Peter Harvey, Indian Motorcycle Australia's Country Manager said the company was delighted to support such an important cause. He said: “When the opportunity arose we didn't hesitate. Men who are 40-plus are the highest risk group - which also represents most of our customers.”
“If we can help get the message out to this demographic while also supporting research and early diagnosis, it is well worth it.
"Blue September' rides over the coming weeks will be held in Melbourne (September 6), Brisbane (September 6) and Sydney (September 14)."
Indian Motorcycle has donated a 2014 Indian Chief Vintage, valued at $31,495 to the cause. Entrants can log onto www.blueseptember.org.au to explain in 25 words or less why they or a special person in their life deserves to win the prestige prize.
Blue September raises funds for Australian Prostate Cancer Research and Australian Cancer Research Foundation. The campaign has attracted high profile support from former Australian Idol judge Mark Holden, AFL footballer Chris Judd, former rugby League great Lote Tuqiri, singer Reece Mastin and Sam Stynes, widow of former AFL great Jim Stynes.
Australian Indian Motorcycle dealers will also be getting behind Blue September. Visit any dealer to buy a Blue September wristband for $5.00 or jump online to see what else you can do to raise awareness and much-needed funds.
The success of Blue September – the brainchild of Melbourne's Mike Chapman - has spread across the globe to the UK, Ireland and New Zealand. The campaign has a two-pronged approach:
- Early diagnosis is vital. Men all too often present to the doctor too late with symptoms. Awareness through PR and media efforts helps change that; and
- Cancer research is the key. If you are diagnosed, funding ongoing research leads to better treatment options and outcomes.
Some sobering facts:
- In 2014 it is estimated that over 122,000 Australians will be diagnosed with cancer, more than half are expected to be males;
- Australia has the highest rate of prostate cancer in the world;
- In recent decades cancer mortality rates have fallen due to vital advances in research; and
- We can make a difference. At least one in three cases are preventable. Thousands of men's lives can be saved by healthy lifestyle decisions. The more men are aware, the greater chance of survival.
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