IEG to continue as ASBK promoter

The Board of Motorcycling Australia (MA) has awarded the ongoing promotional rights to the Australian Superbike Championship (ASBK) to the International Entertainment Group (IEG), continuing an association that began in 2009.

MA President Stephen Foody said the decision was difficult given the number of  applications received.

“There will be significant key performance indicators as part of the rights contract and these indicators will be reviewed on a regular basis but at a minimum both prior to and after each round,” he said.

MA will have a more direct role in the conduct of the championship, and this will involve staff at each round. A technical officer will be also appointed in the next few months. An overseeing committee with stakeholder representation will also be established.

Technical rules in relation to the Superbike class will be finalised by October 31, 2013 taking into account changes that will occur at world championship level (Ed: An EVO transitional class is being introduced).

“It is vitally important we get the Superbike rules right but it is a complicated issue,” continued Foody. “We have to balance cost effective racing for our participants, whether they are part of a sponsored team or individuals racing primarily out of their own pockets, against a realistic need for parity amongst the various makes.

“Furthermore, rules must accommodate the need for a rigorous technical compliance regime that strives to eliminate rumour and innuendo regarding cheating. Rules need to be fair and equitable whilst providing the opportunities of exciting racing.

“We thank all parties for their submissions and interest in the promotion of the ASBK and look forward to working with International Entertainment Group in improving and growing the premier Australian road racing series.”