Honda Super Cub gets 3D approval
A three-dimensional trademark in Japan for the iconic design and shape of the world’s largest selling vehicle -- an accolade that is extremely hard to getThe Honda Super Cub has become the first vehicle in Japan to be granted a three-dimensional trademark.
Introduced in Japan in 1997, three-dimensional trademarks are only granted to a product which has acquired distinctiveness through long and extensive use. Very strict criteria are applied to registrations, and the Super Cub becomes one of very few industrial products to achieve such status.
One of the aces up the Cub’s sleeve is its consistent design concept, with Honda having maintained stable styling genes years since it was introduced in 1958.
The Super Cub is the world’s largest selling vehicle, with cumulative worldwide production reaching 87 million units as of March 2014, and sales across more than 160 countries.
Honda is currently producing the Super Cub series at 15 production plants in 14 countries around the world, including Thailand, Indonesia, Vietnam, Brazil, China, Nigeria and Japan. Cumulative worldwide production figures are as follows:
10 million units* - August 1974
50 million units* - December 2005
60 million units* - April 2008
87 million units* – March 2014
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