Historic Harley magazine returns

Harley-Davidson is re-launching The Enthusiast magazine, 12 years after it was last published. It was originally published from 1916-2008.

Replacing HOG magazine as the official publication of the Harley-Davidson Motor Company, The Enthusiast will be offered as both a print and digital magazine designed to ‘showcase motorcycle culture and the riding lifestyle through the lens of the Harley-Davidson brand.’

President and CEO of H-D, Jochen Zeitz welcomes the return of the magazine. “We believe The Enthusiast is more relevant than ever before,” said Zeitz, who was appointed to the role earlier this year. “With so many people stuck inside, we believe in inspiring riders to get out into the world to rediscover adventure through socially-distanced riding.”

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It has been an interesting 12 months for the Milwaukee-based company. Zeitz was appointed to the role of President and CEO in February, and is currently overseeing a new strategy to resurrect the flailing company, dubbed ReWire.

Known best for its big V-twin cruisers, Harley-Davidson has readjusted its focus in recent years, with an electric bike and a dual-sport bike just two of its non-traditional new models.

The Harley-Davidson LiveWire was launched in Australia last week, while the Harley-Davidson Pan America is expected to arrive next year.

Harley Owner Group members will continue to receive a complimentary subscription to The Enthusiast, while a digital version will be available for iOS and Android phones and tablets.

Head to www.harley-davidson.com.au for more information.