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Bikesales Staff3 Oct 2014
NEWS

Harley goes pink for a cause

Harley-Davidson supports its fifth consecutive Pink Ribbon Motorcycle Ride on October 12

Riders will be looking pretty in pink on October 12, as motorcyclists take to the roads for the annual Pink Ribbon Motorcycle Ride in Sydney, raising money and awareness for breast cancer research.

Sponsored by Harley-Davidson, the spectacular annual event is expected to attract thousands of riders and spectators alike. The fundraising event is run by Sydney-based motorcycle enthusiasts Girls Ride Out Inc., with all money raised going directly to the Westmead Breast Cancer Institute.

This year, the riders will gather at Club Punchbowl, Punchbowl, with registration from 9.00am. The ride will depart at 10.00am, after the Best Dressed Bike and Scooter competition is judged, with riders being joined by celebrity Harley-Davidson enthusiasts. A Fair Day – with fun for all the family – will get underway as the riders set off, including a Harley-Davidson photo booth, motorcycle displays, stunts, rider training, first aid demonstrations and the exclusive Pink ‘Harley Jumpstart’ ride simiulator.

The ride runs through Sydney’s inner west to a half-way checkpoint at Warragamba Dam Visitor Centre for refreshments and a series of trivia questions, before returning to Club Punchbowl for lunch and the remaining Fair Day festivities.

"We’re looking forward to supporting Pink Ribbon Ride for the fifth year running, and encourage as many people as possible to step up and show their support for such a worthy cause – either by taking part in this ride or coming along to the Fair Day, which welcomes anyone who wants to support the initiative," said Adam Wright, Director of Marketing for Harley-Davidson Australia. "The event is always a great community day with something for everyone – riders, non-riders and kids alike."

The Pink Ribbon Motorcycle Ride raises money through a small entry fee and donations by riders and pillions, who are also encouraged to get their friends and family to sponsor their participation in the ride.

According to Selena Thurbon, Founder of Girls Ride Out Inc., the 2013 even had more than1500 riders and raised a total of $81,000 for the Westmead Breast Cancer Institute.

Both female and male riders are encouraged to register for the 2014 Pink Ribbon Motorcycle Ride at www.pinkribbonride.com


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