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Bikesales Staff29 July 2013
NEWS

Harley-Davidson profit rises

The latest quarter has been a good one for the Milwaukee-based company, as demand rises in the United States and restructuring measures start to bite

Harley-Davidson has announced a second quarter profit of $US271.7 million, up from $US247.3 million a year ago. Sales and revenue rose 3.4 percent to $1.79 billion.

The profit result was above some market estimates, with increased sales in America -- up 4.4 per cent -- one of the key drivers. The company’s dealers sold 90,193 bikes in the latest quarter, up from 85,714 in 2012.
Bike demand begins to tail off in the third quarter as colder weather sets in.

Harley-Davidson continues to expect to ship 259,000 to 264,000 of its motorcycles to dealers worldwide in 2013, up from 247,625 bikes in 2012 and 233,117 in 2011.

Harley-Davidson said its independent dealers sold 90,193 new motorcycles in the second quarter, up from 85,714 bikes in the same period a year ago.

Sales in the United States, where the company sells more than one-half of its products, were up 4.4 percent.

According to a Reuters report, second-quarter earnings were boosted by the company's decision to keep a wheel-making plant in Australia open rather than close it and move the operation to China.

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