
The winners of Harley-Davidson’s dealer and rider customisation battle across Australia and New Zealand -- Judgement Day 2012 – have been announced.
The overall victor, voted on by the public, is ‘The Boss’, built by Rolling Thunder Motorcycles in Christchurch, which has claimed the title for the second year running.
Harley-Davidson challenged dealers across Australia and New Zealand to put their original stamp on a 2011 Softail Standard.
"Rolling Thunder Harley-Davidson was relentlessly committed to proving that last year's Judgment Day victory wasn't just a fluke, and also to show our community and ourselves that we were not going to let the devastating earthquakes of the past year prevent us from accepting the challenge and bringing our "A game",” said Chris Elles, Managing Director of Rolling Thunder.
“The adversity we faced in this past year crippled or finished many weaker teams. Instead, the events of the past year have forged a stronger and more capable Rolling Thunder team exemplified by what we can produce with The Boss and The Bomber. I am immensely proud, privileged, and humbled to lead such an incredible crew.”
The other winners of the build-off are Thomas Lee Motorcycles in Moree for best paint job, and Harley Heaven in Adelaide for best low budget customisation.
Steve Lorimer of Karrinyup (WA) is the overall customer winner, taking home the 2011 Softail Standard grand prize. Seventy-five other customers were also awarded with Harley-Davidson prizes in this year’s competition.
The Judgement Day competition participants had to compete in 12 challenges over 27 days. Each challenge was designed to test their commitment, creativity and knowledge, until one stood out from the crowd. The annual competition continues to grow and attract more worthy contenders year on year.