Harley-Davidson H-D1 Custom Shop
A mobile showroom dedicated to Harley-Davidson parts and accessories, which will be launched in May, 2012 and visiting major events and ralliesHarley-Davidson has launched the H-D1 Custom Shop, an interactive mobile showroom bringing to life the extensive catalogue of its genuine parts and accessories.
To begin operation in May, 2012, the experiential trailer will allow motorcycle enthusiasts the opportunity to lock in their dream Harley, with inspiration from more than 300 unpackaged products and a range of interactive features, some of which are only available in the H-D1 Custom Shop.
These include a touch screen for fans to browse Harley-Davidson parts and accessories; catalogues dating back to 1917; and a second touch screen illustrating the difference Screamin’ Eagle performance enhancements can make to a standard motorcycle’s horsepower and torque.
Other highlights include a complete Screamin’ Eagle Pro Racing 120R engine display and an interactive tool for customers to customise their own seat online and then order it through their local dealer, with no premium charged for the service.
“We wanted to create a fully immersive environment for our customers to engage with the Harley-Davidson parts and accessories range,” said Harley-Davidson Australia Director of Aftersales, Adrian O’Donoughue. “The H-D1 Custom Shop will allow fans to touch and feel a wide range of key products, demonstrating the endless possibilities of customising a Harley.”
The H-D1 Custom Shop will be visiting major national events, H.O.G. rallies and authorised dealer events throughout the year.
Entry to the H-D1 Custom Shop is free, and disabled access is available.
For more information about Harley-Davidson, visit www.harley-davidson.com.au.
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