Harley-Davidson five-year plan: 50 new models
The call has been made by the company's CEO – which should include its electric motorcycleHarley-Davidson will be burning the candle at both ends over the next five years, if company CEO Matt Levatich is true to his word.
According to a report in the Milwaukee Business Journal, Harley-Davidson plans to introduce 50 new motorcycles over the next five years.
Levatich made the announcement during a conversation with analysts following the release of the company's fourth quarter and annual earnings for 2016.
“The success we saw with the launch of the Milwaukee-Eight engine is a sign of the innovation we have in place. We are confident our 2018 line will also help sales,” Levatich was quoted as saying by the Milwaukee Business Journal. “I have never been more excited about the products in our pipeline.”
Levatich also said Harley-Davidson plans to add up to 200 dealerships outside America by 2020.
“We do not just build motorcycles, we build drivers, too. We are focusing on the next generation of riders,” Levatich said. “We want to add more dealers overseas and grow riders here in the United States, reaching out to new markets including younger riders, women, African-Americans and Hispanics.”
Levatich didn't go into model expansion specifics, but the company's electric bike – which Bikesales has ridden in prototype form – would have to be a part of the mix.
Meanwhile, in the fourth quarter of 2016, Harley-Davidson’s net income was $US47.2 million, compared to $UAS42.2 at the same time in 2015. Sales were down in the quarter though, from $US1 billion to $US933 million.
International sales grew by 2.3 per cent in 2016, thanks to booming markets like Australia.
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