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NEWS
H-D targets next-gen riders
Harley-Davidson is zeroing in on local Street 500 buyers with a fresh and funky ad campaignHarley-Davidson Australia is pursuing the youth motorcycle market with a slick new ad campaign utilising a trio of young and talented local illustrators.
When the local arm of the Milwaukee-based giant set about promoting its learner-approved Street 500, it dispensed with the traditional cruiser clichés, instead turning to Australian creative agency 303 Mullen Lowe.
The agency commissioned three local illustrators – Sean Morris, James Gulliver and Benjamin Constantine – to each create a work that embraced the icons with which young Australians have a rapport.
The resulting works span fun in and by the water (When the Ocean Calls, by Morris), road trips and roadstop burgers (When Hunger Calls, by Gulliver) and camping in the Aussie bush (When the Great Outdoors Call, by Constantine) – with each of course also featuring the Street 500.
The images have been combined into a micro-site dedicated to the entry-level Harley model, where visitors can even enter a competition to win one of the signed prints.
It's a fresh and clever marketing assault on the notoriously fickle youth motorcycle market, where the Street 500 has enjoyed strong sales since its release in early 2015.
Click here to check out the Harley-Davidson Street 500 micro-site for yourself.
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Written byBikesales Staff
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Please see our Editorial Guidelines & Code of Ethics (including for more information about sponsored content and paid events). The information published on this website is of a general nature only and doesn’t consider your particular circumstances or needs.
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