Full Tank: apparel backing men’s health
A new global motorcycle brand has been launched, with all profits going to the Movember FoundationA chance encounter between Australian Scott Wilson and New Zealand’s multiple world motorcycle champion Hugh Anderson in 2016 has provided the genesis for the launch of a new global motorcycle brand called Full Tank.
After an earnest discussion with Anderson about the plight of mental health for men, Wilson got to work on a philanthropic vision which culminated in the launch of Full Tank in November 2018.
The brand is a registered Australian charity, with all profits from the sale of Full Tank apparel going to the acclaimed Movember Foundation – a global organisation which has been addressing some of the biggest men’s health issues for 15 years.
Full Tank’s vision is to challenge and provide an alternative to the ‘for profit’ apparel market and, in doing so, establish itself as a global brand that also gives back to men’s health.
“Motorcyclists are a philanthropic bunch, donating tens of millions of dollars annually to worthy causes,” says Wilson. “Why then when it comes to apparel, do we only have choice from ‘for-profit’ manufacturers?”
“Full Tank looks to challenge that landscape and become a global brand motorcyclists feel not only delivers a great product, but gives back to their health and that of fellow riders at the same time. It’s a way to roll with purpose, every day.”
Full Tank has been launched with a range of t-shirts featuring illustrations that Wilson says look to express the fun, romance and attitude that only motorcycling can deliver.
“We wanted to start with an apparel line that allowed us to best express our illustration style, and that was tees,” says Wilson. “Over time that will extend to other lines and, we hope, also act as a brand for current riding apparel manufacturers as well, offering an industry recognised not-for-profit platform to create new product lines that enhance their own philanthropic reputations.”
In addition to Anderson, Full Tank already has a number of ambassadors, including Australian and British superbike champion Josh Brookes, rugby league international Luke Lewis, adventurer Charley Boorman and stuntman Lukey Luke.
“Initiatives such as Full Tank do a great deal to lift the standing of motorcycling in the community,” says Anderson. “The sense of unity provided by the ideal of giving to a well promoted – in this case neglected – health issue, unites us all, and that freedom we enjoy is exemplified in our freedom to give.”
Full Tank is managed from New Zealand by Wilson, with warehousing and distribution infrastructure in Australia.
Want to know more about Full Tank and how you can become a part of the organisation? Visit
www.fulltankmoto.org for more information.
Tags
Please see our Editorial Guidelines & Code of Ethics (including for more information about sponsored content and paid events). The information published on this website is of a general nature only and doesn’t consider your particular circumstances or needs.
