EICMA: Norton unveils Manx R and Atlas range

Norton has used the Milan show to unveil its so-called Resurgence strategy, a five-year rebuild culminating in four new models developed under the pillars of design, dynamics and detail.

Headlining the announcement is the Manx R superbike, supported by the Manx road-focused variant and a pair of middleweight adventure machines, the Atlas and Atlas GT.

The project follows more than £200 million ($A401.6m) in investment from TVS Motor Company, including the creation of Norton’s Solihull manufacturing base, which now serves as its global hub for research, design and production.

The plant has been expanded to support up to 8000 units annually and a 25 percent increase in staff, with sales set to run through more than 200 dealerships across the UK, Europe, India and the United States.

At the core of Norton’s relaunch sits the Manx R, an all-new 1200cc 72-degree V4 producing 153.6kW (206hp) at 11,500rpm and 130Nm at 9000rpm. The liquid-cooled, all-alloy engine targets a 1hp-per-kg ratio, with a dry weight of 204kg, and has been tuned for real-world torque between 5000 and 10,000rpm rather than chasing peak figures.

Related: Last hurrah for Norton models as iconic brand enters new era

Power is delivered through a six-speed constant-mesh gearbox with a wet slipper clutch, electronic quickshifter and rev-matching. Short internal ratios pair with a taller-than-usual 2.41:1 final drive to keep the engine in its broad torque band.

The chassis is a single-cast aluminium frame designed for controlled flex and precision feedback, suspended by semi-active Marzocchi units front and rear. The fully adjustable system constantly adapts to throttle, braking and cornering inputs, with five selectable riding modes: Rain, Road, Sport and two custom Track profiles.

Braking is via Brembo’s new top-shelf Hypure monobloc calipers biting a pair of 330mm front discs and a 245mm rear, supported by cornering ABS. Carbon-fibre BST wheels (17-inch front and rear) carry Pirelli Diablo Supercorsa V4SP tyres in 120/70 and 200/55 profiles.

Electronics are managed by Bosch’s latest 10.3 platform with a six-axis IMU, delivering cornering ABS, cornering and linear traction control, cornering cruise control, wheelie and rear-slide control, slope-dependent control, launch control and hill-start assist. A quickshifter, auto rev-matching and dynamic brake lights are also standard.

The eight-inch TFT touchscreen offers Bluetooth and GoPro integration, live tracking, remote immobiliser and theft alerts, keyless entry and service reminders. Carbon fibre bodywork, an under-slung exhaust and single-sided swingarm complete the design.

Sharing its core architecture with the Manx R, the standard Manx retains the same design language and torque-rich V4 engine but with more upright ergonomics and a focus on real-world performance.

It carries over the brand’s design ethos and the R’s suite of electronic rider aids, but is tuned for street accessibility and comfort rather than track sharpness.

Norton’s all-new Atlas and Atlas GT round out the Resurgence line-up as mid-capacity adventure machines that revive the historic Atlas name for a new generation.

The Atlas is positioned as a rugged dual-purpose ‘British Army Knife’, combining a lightweight chassis with a flexible powerplant and advanced electronics for both on- and off-road riding. Its GT sibling leans toward touring duties, pairing road-oriented geometry and lightweight alloy wheels with upright ergonomics and long-range comfort.

Technical figures are still to come, though both versions are described as mid-capacity adventure models aimed at delivering balanced performance on sealed and unsealed roads.

The new models were led by Professor Gerry McGovern and Norton Head of Design Simon Skinner, whose team worked to align styling and engineering from concept through to production.

The four-bike line-up signals Norton’s next chapter under TVS Motor Company, whose investment has provided the financial and industrial framework for its relaunch.

Production of the Manx R will commence in early 2026 at Solihull, with the rest of the line-up to follow. No pricing or market-release timing has been announced for Australia.