EBR Motorcycles is back in business

EBR Motorcycles, now the umbrella of a new owner, has resumed production at its Wisconsin plant, with the first bikes — the 1190RX and 1190RX — scheduled to roll off the line on March 17 ahead of a massive relaunch party on March 18.

That same day, assets excess to current factory production — machinery, equipment, tools and race equipment — will be sold through a public liquidation for approximately 30-45 days. Anyone interested in more information about purchasing those assets should visit www.LiquidAP.com.

EBR was acquired by Liquid Asset Partners at auction in January for $A2.9m — third time lucky since it shut its doors — by the firm which liquidated Buell in 2009 after it was dropped by Harley-Davidson.

“This would not be possible without the EBR team. All the credit goes to them for waiting out the storms during the last year,” said Bill Melvin Jr, who's part of the new management team at EBR Motorcycles as the chief financial officer. "Now the clouds have cleared, EBR is able to shift into gear knowing that it has financial stability, a profitable multi-year plan, and a 5-10 year vision.

"We feel there is still room for new partnerships or investment, but it is not critical. EBR is on solid ground and moving forward."
EBR founder Erik Buell also remains part of the top brass in a chief technical role.

“I am really looking forward to the launch and the press day. I have dedicated my life to this and want to get the word out on how great our motorcycles are."

The management team at EBR Motorcycles is:

-- Steve Smith: Chief Executive Officer (CEO)
-- Bill Melvin Jr.: Chief Financial Officer (CFO)
-- Erik Buell: Chief Technical Officer (CTO)
-- Kim Tordik: VP of Business Operations
-- Ed Laben: Director of Sourcing
-- Dan Hurda: Director of Engineering

For more information on EBR Motorcycles visit www.ebr.com.