Ducati unveils new-look museum

The fully renovated Ducati Museum in Bologna has been reopened, with dignitaries including company CEO Claudio Domenicali and Italian premier Matteo Renzi in attendance at the gala ceremony.

The project to restructure the Ducati Museum, which boasts more than 40,000 visitors per year, was just one of many activities the Borgo Panigale manufacturer implemented in celebration of its 90th anniversary (1926-2016).

The museum’s new narrative is developed according to three paths: the history of Ducati production bikes and the social and cultural context in which they are conceived; the racing history with exhibits including race bikes and winners’ trophies, and ‘Ducati moments’ – facts, people and technological innovations that have contributed to Ducati’s history.

The museum hosts 44 bikes, comprising 26 racebikes and 18 roadbikes.

“The restructuring of our museum is a very important and significant event for our company and for all the Ducatisti fans who follow and appreciate our brand and our bikes across the globe," said Domenicali. "To have the honour and the privilege of officially opening the facility in the presence of our Prime Minister, Matteo Renzi, makes us particularly happy and proud.

"We wanted to renovate this museum as a tangible sign of the vitality and strength of a company that is celebrating its 90th anniversary and looking to the future. Never before has Ducati been able to compete and achieve such results on the markets and on track, while also positioning itself for continued growth in the future."

There will be free entry to the museum from October 1-4, 2016, between 10:00am-6:00pm.