Ducati records revenue of one billion Euros for second consecutive year

The 2023 calendar year was the most successful yet for Ducati, with the firm releasing a statement saying its operating result at the end of 2023 was “the best ever”.

According to the release, the factory’s revenue for the 12 months to December 2023 was €1065 million (A$1.77b). However, despite the fact that figure was slightly lower than 2022’s revenue of €1089 million (A$1.81b), Ducati says its profits increased by 10.5 per cent, with Ducati pocketing €112 million (A$186m) last year.

A total of 58,224 new Ducatis were sold globally last year – the figure down 3338 units on 2022’s result of 61,562 – but despite the decline the company says it’s still the third-best 12-month result in terms of the volume of sales.

For context, the manufacturers who are members of Australia’s Federal Chamber of Automotive Industries (FCAI) recorded sales of 35,122 road bikes for the same period, though how many Ducatis make up that total is information no longer made public by the body.

Ducati released seven new models for 2024, including the all-new single-cylinder Hypermotard 698 Mono, two anniversary models, as well as some variants of existing platforms such as the DesertX Rally and the Multistrada V4 RS, so all signs are pointing to an even healthier revenue result for the 2024 calendar year.

Ducati CEO Claudio Domenicali attributed the success to “strategic decisions and a self-financed investment policy” and said the marque’s entry into the motocross segment with its 2025 Desmo450 is proof that Ducati is “looking to the future with determination … with the desire to expand our presence towards new segments, speak to new motorcyclists and grow the community of Ducatisti.”

Ducati’s Chief Financial Officer, Jennings Hens, said the result was possible due to a “very attractive model mix and a great focus on cost discipline and efficiency in all processes.”