
This award follows on from the 'Best of Show' award that was given to the Hypermotard during the Eicma Show in Milan last November, one of the most important shows worldwide for the motorcycle industry.
In winning the best overall design award, the Hypermotard scored 50% more votes than the runner-up, the Yamaha MT-05.
The Design Trophy was awarded for the first time in September 2001; since then, every year, over 70 top professionals from the worldwide design sector are called upon to vote for the best motorcycle design. The jury, made up of designers as well as representatives of the press and the main motorcycle manufacturers, gather to chose the winners in five categories, and then nominate the Motorcycle Design Trophy for the best overall motorbike design.
The machine, which claims 100 horsepower and just 175 kg of dry weight, is still just a concept, but Ducati is clearly considering putting it into production.