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Dylan Ruddy29 Oct 2024
NEWS

Classic Triumph logo revived for new 2025 models

A classic logo dating back to 1907 will be displayed on a series of special Triumph models

Triumph is reviving one of its historic logos for a new limited-edition collection of 2025 Modern Classic motorcycles.   

The Modern Classic Icon Editions use a Triumph script logo that dates back to 1907 and has not appeared on any new models for more than 100 years.  

Five models will be made available in the Modern Classic Icons Editions range, including the Bonneville T100 and T120, the Scrambler 900, the Bobber, and the Speedmaster. All models will get a Sapphire Black and Aluminium Silver colourway. 

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“The Triumph Modern Classics have an enduring reputation for original style, high quality, premium finish and modern performance”, said Triumph CCO, Paul Stroud.

“It is this authenticity, coupled with the heritage and passion encapsulated in the 1907 logo, that will have broad appeal with both younger and older riders.”

The Triumph logo has evolved many times over the years, with the current version debuting in 2013. 

Triumph Australia expects the new special-edition models to hit dealer floors from December 2024, with pricing starting from $19,750 ride away. 

Bonneville T100 Icon Edition
$19,750 rideaway
Bonneville T120 Icon Edition
$22,790 rideaway
Scrambler 900 Icon Edition
$20,100 rideaway
Bonneville Bobber Icon Edition
$24,490 rideaway
Bonneville Speedmaster Icon Edition
$24,490 rideaway
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Written byDylan Ruddy
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